Real Experience in a Virtual Store: Designing for Presence in Online Shopping
نویسندگان
چکیده
This paper discusses the applications of presence in online shopping and illustrates how online stores can improve their experiential appeal and utilitarian value by enhancing shoppers’ feelings of presence with the help of web-based interactive multimedia technologies. Specifically, four types of presence are discussed: presence of products, presence of a sales representative, presence of an intelligent agent, and presence of Coshoppers and other customers. Guidelines of presence design are also suggested.
منابع مشابه
E-shopping and in-store shopping status in Tehran: Can e-shopping reduce traffic in the future?
Nowadays Information and Communication Technology effects on all aspects of human activities, such as teleworking, electronic commerce, electronic banking, electronic learning, etc. the most of these services can prevent unnecessary travels in cities especially in rush hour. The aim of this study is to explore the frequency of electronic shopping and in-store shopping in Tehran, according to ge...
متن کامل1 A study of presence and recognition on impacting the elder consumer behavior in 3 D virtual stores
Online shopping has become quite popular since its first arrival on the internet. Along with elderly society’s coming, many older adults (i.e., the “silver tsunami” generation) have problems performing daily tasks because of restricted mobility, lack of transportation, inconvenience, and fear of crime (Czaja & Lee, 2003). Computers with an internet connection used at home can provide this popul...
متن کاملDistance to Market: Propinquity across In-store and Online Food Retailing
This qualitative research examines propinquity across two grocery shopping situations – real (in-store) and virtual (online). Examining how the same consumers shop for the same or similar commodities provides quasi-experimental conditions to examine differences in shopping behaviour. Convergent interviews with 15 respondents identified that consumer reasons – expectations of convenience, trust ...
متن کاملMarket Research Using a Virtual Test Store on Gaming Technology
We present the market research tool ShelfAware which implements a virtual test store of a grocery store using gaming technology available on PCs. The purpose of ShelfAware is to study user behavior including choice studies of grocery shoppers in a virtual environment, and hence give evidence on how customers would behave in a real store. Gaming technolgy is used for implementing a realistic loo...
متن کاملRetailing in Social Virtual Worlds: Developing a Typology of Virtual Store Atmospherics
Retailing in 3D virtual environments, including social virtual worlds (SVWs), is considered an evolution of the traditional web store, offering advantages and an improved shopping experience to the customer. Although studies concerning retailing and store design in SVWs are starting to emerge, only one thus far dealt specifically with virtual store atmospherics. While this previous study proved...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
دوره شماره
صفحات -
تاریخ انتشار 2006